Everyone in the SEO, or search engine optimization, field knows that backlinks, or links pointing back to your website, are the most crucial aspect to ranking higher in search results.
The theory behind this is really quite simple; if websites are linking to your website then people must be talking about you and your website must be of a higher authority than other similar ones that nobody is linking to.
Building backlinks is perhaps the most important single thing that you can do to improve where your website will rank in search engine results when someone is searching for a phrase or keyword related to your niche.
What many people may not be aware of is that not all of these backlinks are created equal. There are a great number of factors such as if they are DoFollow or not, if they have anchor text, what website they are on, etc. and those coming from .EDU sites are by far the most powerful.
There is a very simple reason that a .EDU link will carry more authority or weight than one from a .COM, .NET, .ORG, etc. and that is that the sites by their very nature are authority. The only people that may register one of these domains are purchasing agents for accredited US universities and this is all overseen by Educase, an independent oversight group.
Look at it from Google’s perspective. They dominate the search industry so they want to provide the highest quality search results; valuing a link from over one from is just common sense! These websites are also not in the business of handing out links, like so many other websites and blogs out there, to any who want them. Because of this you need to search very hard and know a lot of tricks in order to get a backlink on a .EDU domain. This is another reason that they are given a higher value in Google’s algorithm, they are generally quite rare and are almost never spam; after all what university even sells advertising space on their websites?
This is the reason that .EDU backlinks are so valuable and coveted. Hopefully now you have a somewhat better understanding of what all of the buzz over these “edu links” is about and how it can help you to attain better placement in search engine results for your desired keywords and/or key phrases.